We also love to travel – a lot! We love the feeling that we get when traveling, doesn’t matter if its for long or short distances – just get in the car and drive!
Oh, that feeling of freedom is priceless – hence ‘ROUTE’
And from that feeling of freedom and joy we came up with the idea that it would be really nice if we could “return” the favor, or better said, return the gratitude and appreciation – back to the very vehicles that just take us for thousands of miles safe and sound, every single time.
Just like a trustworthy friend – hence ‘GURUS’ (friend, someone you can trust, someone who is interested in your wellbeing)
This is how we came up with this Concept Store where we focus mainly on great products and accessories for vechicles, for cars, bikes, trucks, boats or even airplanes. Starting with cleaning products, to usefull travel accessories, to great hi-tech gadgets that will actually make the experience of driving and traveling an outstanding one.
Our philosophy is based on two simple but very powerful ideas:
1) we should treat our vehicles with care
2) get out there and have F.U.N. Get dirty, get wet, go far, come back, leave again. Doesn’t matter as long as you make it an exciting experience.
Our mission consists in providing premium products that everyone can use for every vehicle – motorised or not – in order to create, maintain and experience a sense of apreciation, excitement and adventure from every interaction that you have with it(vehicle).